If I'm not mistaken, the brand was next bought by one of the major cola companies who bought Soho and....took it off the market, stuffing the formula into the vault. Morons! They thought they would lose market share. But if they marketed it themselves using the original formula--instead of taking it off the shelves--they'd have gained market share. It wasn't in competition with their cola. Nobody who couldn't get Soho suddenly said, "gee, I'll have a cola instead". If anything, it was in competition with Snapple (and it would have crushed Snapple). And if it eclipsed some of the cola company's lesser brands, what of it? It belonged to them, now. Morons!
Or when I went to a major north eastern super market one day several years back and couldn't find a product I was accustomed to buying at least twice a week. I was told--and I kid you not--that, since the chain couldn't keep it on the shelves because it sold too well, they were no longer carrying it. Morons!
After the sale of Collectors Choice, the new owners said they were no longer planning to reissue classic Christmas albums the way Gordon Anderson had always done. In fact, they really don't seem all that interested in putting out any new albums under the Collectors Choice moniker at all.
Morons! You just changed the formula! But, OK, I've no doubt that CCM was a little over-extended in this economy; maybe pulling back a bit for awhile would be prudent. Thank goodness, you've already got a huge list of popular titles that were previously issued by CCM that you can reissue at your whim.
Earlier this year, the new owners of CCM said that they would not be reissuing the popular 3 disc "Perry Como Complete Christmas Collection", which sold through last year, this season. Well, that's a bummer, but understandable. I guess.
Today, our friends at the Yule Log have reported that the "Perry Como Complete Christmas Collection" will be reissued after all! It will be reissued, most likely next year....by Gordon Anderson's Real Gone Music.
And I just have to ask. What did the new owners of Collectors Choice buy? A mailing list and a warehouse full of CDs Gordon hadn't yet sold? Morons! You bought a brand. And you are in the process, in my humble opinion, of destroying that brand.
I guess, in this upside down world, I'm the moron. I'll never understand business. I'll never be rich.