Goldie Lookin Chain intend this as a parody of all those overly sincere Boy Band Christmas songs and videos. But when the thing you are doing a parody of is woefully close to self-parody, you run the risk that people won't get that you're joking. Although I suppose that could be part of the joke. From the just released album "It's A Goldie Lookin Christmas".
I love Christmas, music, and cats. What more do you need to know?